Ian WilkinsonCommercial systems / AI leverage

Portfolio / 2026

Turn
signal into
action.

The commercial judgement stays human. AI makes the system faster, clearer and harder to ignore.

Live operating model
INBOUNDQUALIFY
DATAPRIORITISE
CONTEXTACT

The premise

Certificates describe study.
These scenarios show operating judgement.

Certificates show what I've studied. They don't show what I can build. This is a small, growing set of synthetic, illustrative scenarios, each one based on a real commercial problem I've solved earlier in my career, rebuilt to show how I'd approach it now, with AI doing the heavy lifting on speed and consistency.

The judgement in each scenario is the same judgement behind my actual track record. The leverage is new. Nothing on this site uses real client, employer or company data; every scenario is clearly marked as synthetic.

Field notes

Two commercial systems,
made visible.

Inbound / qualification

SageWork: Partnership Lead Scoring, Then and Now

Scoring and routing inbound employer interest used to depend on which rep picked it up, and how much time they had. Here's the same framework, rebuilt to score, route and draft a first response in seconds.

Open system
Outbound / prospecting

SageWork: AI Prospecting Agent, Then and Now

Fresh external data used to sit in the CRM until a rep had time to research and personalise outreach. Watch the same judgement, rebuilt as an agent that checks for duplicates, researches, qualifies, and drafts a full multi-channel sequence in seconds.

Open system